Response- The Syncher, not the the Song

When I first saw this video back in 8th grade, I without a doubt thought that the Gary Brolsma was from whatever country Numa Numa was made in. No way would someone who does not know the meaning of the song be so into to it and be able to lip sync the words so well. To find out that Brolsma is from a New Jersey suburb is a little earth shattering.

The translation of Numa Numa is what killed it; people are indifferent to the meaning as long as the beat is infectious. Someone who learned from this mistake is Psy of Gangnam Style notoriety. He too created a dance that EVERYONE can do and no one knows what it means.

The first time I heard Gangnam Style was over the summer in a bar, not many people knew it, but I knew that it was going to be big.

Psy though made a video as well as a song that was entertaining and memorable, unlike O-Zone.

Even before Psy though, another video that I thought of immediately that made a song huge is Call Me Maybe. Uploaded on February 18, 2012 Justin Bieber, his girlfriend at the time Selena Gomez, disney princess Ashely Tisdale, and his other good looking semi friends made a video of themselves being goofy and dancing around to a song no one had heard of… yet.

After that everyone wanted to know who sang this song, where did it come from, why does Justin Bieber own so many hoodies? This video spawned many other Call Me Maybe videos. Though Carly Rae did have an official video for the song, it was not released for another month, allowing Bieber’s version to circulate and gain attention. People imitated and did their own version of Call Me Maybe. Carly Rae will most likely fall into obscurity and is not likely to have another major hit, but we will forever have Call Me Maybe.


4 thoughts on “Response- The Syncher, not the the Song

  1. Our responses to this article are eerily similar, but maybe everyone feels the same about this topic and viral videos? We all think of the same videos. I love all the Call Me Maybe parodies. And I also didn’t know Gary Brolsma was from the US…

    PS Carly Rae Jepsen came out with 2 more songs and both of them have been on the radio. None make me shout every single word in a crowded place like Call Me Maybe, but I think that we’re underestimating the power of viral videos to help a person to gain everlasting fame.

  2. Pingback: Weekly Recap | Sam Says Stuff

  3. Your post (and Bridget’s comment) make me think of Lana Del Rey on Saturday Night Live and the blowback from that performance, how the media are trying to exploit each other and simultaneously retain cultural influence (viral video celebs appeal to a certain audience which is attractive; but, to another audience, it feels weird putting LDR on a stage that Kurt Cobain played on, and SNL needs to keep appealing to them, too).

    Another way to put it: When will David from “David after dentist” host the Oscars?

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